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“The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.” - F. Scott Fitzgerald

“The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.” - F. Scott Fitzgerald

Jeff Bezos is a genius. Not just because he took a minority stake in a tiny startup called Google in 1998 or because he started one of the most successful companies in history. He’s a genius because of what he wrote in his 2018 letter to Amazon’s shareholders:

“Sometimes (often actually) in business, you do know where you’re going, and when you do, you can be efficient. Put in place a plan and execute. In contrast, wandering in business is not efficient.”

He explains how Amazon’s wandering is guided by intuition and powered by a conviction that the prize for their customers is big enough that it’s worth being a little messy along the way.

Many believe Apple’s strength under Jobs was innovation and under Cook operational excellence and efficiency.

But what if you could keep both those ideas in mind while developing your strategy? You get to invent Alexa and launch AWS while also efficiently growing your online sales business.

“Wandering is an essential counter-balance to efficiency. You need to employ both. Outsized discoveries are highly likely to require wandering.” - Bezos

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